["Isizukulwane Sesibili Sesikhumba" u-Gan Pinqin nesitudiyo sakhe soboya]-Langxia Street-Yuyao News Net

I-Yuyao News Network (Intatheli yeklayenti le-Yao Jie u-Zhu Conggu) Amahange oboya obukhazikhazi anobunzima nemizamo engenakubalwa ngemva kwawo.Okutuseka kakhulu kunalokhu isizukulwane esisha sabantu abanoboya, umoya wokusungula nekhono lokufunda losomabhizinisi.Abagcini nje ngokuzuza ifa lamasiko amahle osomabhizinisi abadala ababekezelela ubunzima futhi basebenze kanzima, kodwa futhi bahambisana nezikhathi zokusebenzisa ithuba lokusungula izinto ezintsha kanye nokusungulwa kokumaketha.isitimela esisheshayo-
“Angisiyena 'isizukulwane sesibili esicebile', kodwa isizukulwane sesibili sesikhumba esijwayelekile'… Nokho, uboya bethu busiphumelele isitifiketi sesistimu yekhwalithi ye-ISO9001 futhi baklonyeliswe “Ngophawu Lwelogo YaseChina” yi-China Fur Association.Uma uthenga, sicela uqinisekise ukuthi ubheka uphawu lokuhweba lwe-'Zu Aman'…”
Lena "Isizukulwane Sesibili Sesikhumba" i-Pinqin eyomile ye-Yuyao Qinchen Clothing Co., Ltd. etholakala e-Yangjia Village, ku-Langxia Street, edayisa izingubo zoboya esitudiyo esibukhoma sefekthri.Kusukela ekuhlolweni kwamanzi "okusakaza bukhoma" ngo-2018 kuze kube manje, u-Qian Pinqin usuke "ethubeni" ekuqaleni waya "eqinisekisiwe" okwamanje.Amakhono okusakaza bukhoma abelokhu ekhula ngokwenyuka komthamo wezimpahla ezithwalwayo.Ingxenye yenani eliphelele lokuthengisa lokusakaza bukhoma U-30% wokuqala ukhule kancane kancane wafinyelela ku-70%.
E-Langxia, kunabantu abangaphezu kuka-25,000 abafana no-Qian Pingqin nsuku zonke, futhi baqala ukugijima bezungeza imboni yoboya.Ngemva kweminyaka engaphezu kwengu-40 yentuthuko ezizukulwaneni ezimbili, izingubo zoboya manje seziphenduke enye yezimboni ezibalulekile ze-Langxia., Ivolumu yokuhweba ngezingubo zoboya beLanglang iba ingxenye eyodwa kweziyisikhombisa zomhlaba, iba isikhungo esikhulu sokuhweba ngezingubo zoboya bemink eChina.
“Phina lokhu,” ubaba ungumfowabo kaGan Yifeng, usihlalo weLangxia Fur Chamber of Commerce.Ukukhiqizwa kwethu kwezingubo zoboya kuthonywa kakhulu futhi kuqhutshwa umalume wethu.”
UGan Pinqin uthe uma kuzolandelwa umthombo, “imbewu” yemboni yoboya itshalwa ngamalungu omndeni wakwaGan, uGan Ruliang.
Ngo-Okthoba 1979, uGan Ruliang, owayeye eHong Kong ngebhizinisi esuka eShanghai eminyakeni yakhe yokuqala, wabuyela edolobheni lakubo eXigan Village futhi wanquma ukwakha imboni yoboya edolobhaneni ukuze abuyisele iSangzi.U-Qian Ruliang watshala imali ekwakhiweni kwezindawo zokusebenzela, wathenga amathuluzi nezinto zokusetshenziswa, kwathi i-Xigan Village yabamba iqhaza ekwakhiweni komhlaba kanye nabasebenzi njengokutshalwa kwezimali.Ekuqaleni kokusungulwa kwefekthri, u-Qian Ruliang waqoka umpetha waseHong Kong ukuthi afundise izakhamuzi amakhono efektri.Ngemva konyaka wokufunda nokuqeqeshwa, lezi zakhamuzi seziphenduke umgogodla we-Xigan Fur Clothing Factory.Phakathi kwabo kukhona umalume ka-Qian Pingqin, ongumengameli wamanje we-Yuyao Fur Chamber of Commerce, u-Qian Yifeng.
Umfutho wokuthengiswa kwemikhiqizo muhle, futhi inani lezisebenzi efekthri yoboya liye landa kancane kancane, lafinyelela ku-280. Ngemva kokuba lezi zizukulwane zabalimi eziye zaphila ngokulima zibe izisebenzi ezimbonini zoboya, imali engenayo yomkhaya ngokuvamile yanda.
Kamuva, amabhizinisi ahlanganisa izingubo zoboya kancane kancane anyamalala, futhi izisebenzi zabuyela emakhaya zilandelana ukuze ziqale awabo amabhizinisi ezimpahla zoboya.Ngaphansi kokuqondisa okusebenzayo nokwesekwa kukahulumeni wendawo, amabhizinisi anjalo avumelana nezimo zezimpahla zoboya asevele e-Langxia.U-“Mrs.Uboya bebhrend be-Mengsha” obudalwe yi-Yuyao Leicester Fur Factory eyasungulwa u-Qian Yifeng buphenduke uphawu lomkhakha.
Ngokusekelwa nokuqondisa kukamalume wakhe u-Qian Yifeng, abazali baka-Qian Pingqin benza izingubo zoboya ezingaphezu kuka-900 lapho beqala ukujoyina ukuhweba ngo-2005, futhi zathengiswa zaphela.Ngonyaka olandelayo, bakhiqiza futhi bathengisa izingubo zoboya ezingaphezu kuka-2 000.
Njengoba nje ibhizinisi loboya labazali bakaQian Pinqin lalithuthuka ngokushelela, bathimula emakethe yamazwe ngamazwe endalini yoboya eDenmark, okwenza imboni yoboya beLangxia “yabanda”.
Ekupheleni kuka-2006, uyise kaGan Pinqin wathenga izikhumba zemink ezingaphezu kuka-10,000 ukuze agcinele izinto zokusetshenziswa zonyaka ozayo.Ngokungalindelekile, leli qoqo loboya alikakakhiqizi isudi yoboya.Ekuqaleni kuka-2007, amanani oboya be-mink omhlaba wonke akhombisa ukwehla "kwedwala", isikhumba ngasinye sehla ngama-yuan angama-200.Ngakho-ke ezinye izinkampani ezilungisa uboya “azikwazi ukugula.”.
Ngo-2008, uGan Pinqin oneminyaka engu-21 ubudala wayeka izifundo zakhe zaseyunivesithi futhi wabuyela efektri yabazali bakhe yokucubungula uboya ukuze ahlanganyele ingcindezi kubazali bakhe.
“Kamuva, sasiqaphe kakhulu ekwenzeni izikhumba.Sasiya ezindalini izikhathi ezimbalwa ngonyaka.Singathanda ukuthi abantu basebenze kanzima, bathenge okuncane, futhi benze okuncane.”U-Gan Pinqin uthe, ngesisekelo sokugcina ukunikezwa kwezinto ezingavuthiwe okuzinzile, Ngo-2010, umkhiqizo wenkampani wafinyelela "ophahleni", wafinyelela izingcezu ezingaphezu kuka-12,000.
"Leli rekhodi alikaze lephulwe ontanga kuze kube manje."UGan Pinqin uthe ukuze kugaywe umkhiqizo baqashe izitolo eLangxia ukuze kudayiswe uboya, kodwa baphinde baqashe izitolo ezweni lonke ukuze zidayise uboya.Ikakhulukazi, bavule izitolo eziyi-13.
Izici eziyinhloko nezinjongo zibekwe phezulu, futhi izinga lokusetshenziswa liyakhula unyaka nonyaka, imboni yoboya be-Langxia ifana “nebhola leqhwa”.Kodwa-ke, ukulingisa okufanayo kwezitayela nemiklamo kubonakala sengathi sekuyifindo elinzima lalesi sici somnotho we-block.Ngenxa yezitayela ezifanayo, izinto zokwakha, kanye nomsebenzi, izinkampani zoboya kufanele zilwe mathupha, futhi izimpi zamanani zikhona yonke indawo.
Ngo-2013, uGan Pynchon, owayethathe izintambo kubazali bakhe, waqala wanquma ukuqeda wonke amamodeli amadala, futhi watshala imali eningi ekuthuthukiseni amamodeli amasha njalo ngonyaka.Ngokubambisana neqembu lomklami kanye ne-studio yokuklama, uboya bagcinwa bufudumele.Ukushintshela “emfashinini”, kusuka “ekugqokeni” kuya “emfashinini”.
“Kodwa-ke, ekuqaleni kokuqalwa okusha, abazali banokubekezelela okukhulu.Bakholwa wukuthi lesi sitayela kumele sithathe umzila ozinzile, noma ngabe kusalele emuva, ngeke sidayiswe kulo nyaka bese sidayiswa ngonyaka ozayo.Uma ingeke idayiswe ngonyaka ozayo, ingadayiswa onyakeni olandelayo.UMink Gan Pinqin uthe uyawuqonda umzamo onzima wabazali bakhe “wokufuna ukuzinza”.Phela ukuqala ibhizinisi kunzima kakhulu futhi kunezifundo esikhathini esidlule.Abazali bakhathazeka ngokusungula izinto ezintsha kanye nentuthuko eyingozi.
“Kungenziwa izitayela ezindala, kodwa ukuncintisana kwemakethe kushubile futhi inzuzo incane kakhulu.Ngaphezu kwalokho, izitayela zakudala ziphambene nohlobo lwenkampani kanye nokuma kwemakethe.”U-Qian Pinqin uthe, “Ama-post-80s nama-post-90s angamaqembu amasha abathengi.Ngaphezu kwalokho, kumakhasimende amadala ezitolo zezitolo, lapho ethola izingubo ezintsha, kuba nenzuzo eningi, futhi angakwazi ukushayela ukuthengiswa kwezitayela ezindala.”
Ngemva kokungena ephindelela nabazali bakhe, ukusungulwa kwe-“Qiu” kwaba isenzo esihlangene somndeni.Ngaphezu kokubambisana namaqembu aklama uboya aziwayo e-China, omama abomile abazalelwa kubathungi bavame ukuvela “emakethe yama-ling” yemakethe yobungcweti boboya base-Guangdong, futhi bayaqhubeka nokuhlanganisa imikhiqizo yenkampani nemiqondo yokuklama ye-high-. qeda izinhlobo zoboya zamazwe ngamazwe.
"Kodwa-ke, ukuthuthukiswa komkhiqizo omusha kuphinde kube 'yinkemba esika nhlangothi zombili'."UQian Pinqin uthe kusukela ngo-2013 kuya ku-2015 eminye yemikhiqizo abayenzayo isisezingeni eliphezulu, kwadingeka babhekane nayo balahlekelwe.Yenza izingcezu ezintathu zezingubo ukuze ulawule izindleko ngokukhetha.”
“Namuhla, inkampani kufanele yethule okungenani izitayela ezintsha ezingama-500 njalo ngonyaka.Uma okuphumayo ngonyaka kuyizicucu ezingu-5,000, isitayela esisodwa izingcezu eziyi-10 zezingubo kuphela.Lokhu kusha kakhulu kubathengi.”UQian Pinqin uthe, “Eyangaphambili Izitayela zidayiswa iminyaka emibili kuya kwemithathu, kodwa manje inqwaba yezitayela zidayiswa inyanga eyodwa kuphela.
Ngazwi-linye, ngokuthuthuka okusheshayo kwe-inthanethi, ukuthengiswa kwezingubo sekudume kakhulu ezinkundleni zokuxhumana ze-e-commerce, kuyilapho uboya besigaba sezingubo zisalandela imodeli ye-wholesale evamile.
"Ngo-2017, uGan Pinqin nonkosikazi wakhe uChen Jingjing, abahlangana nabo, baphumelela."Badonsa inqola yezingubo zoboya bacela abangani abathengisa ezinye izigaba zezingubo ukuthi basakaze bukhoma “yizame.”
“Lokhu kwenza abashadikazi abasebasha bajabule kakhulu.Lapho becela abangani babo ukuba bashiye isimiso sokusakazwa bukhoma kwezingubo zoboya, banqatshwa ngesizotha elinye iqembu.”"Isitayela esisodwa, izingcezu ezingaphezu kweshumi ezithengiswa ngobusuku obubodwa, zidlule kude obekulindelekile!"
Ngo-2018, u-Qian Pinqin wafaka isicelo enkampanini yesitolo sebhizinisi, wethula isitolo sakhe esiku-inthanethi, futhi wamisa isitudiyo sokusakaza bukhoma efektri.
“Ukuthengisa bukhoma kungase kubonakale kulula, kodwa empeleni kuwumsebenzi wobuchwepheshe obusezingeni eliphezulu.Iwuchungechunge oluphelele lwe-e-commerce.Ingaphambili lihlanganisa uchungechunge lwamalungiselelo afana nokuhlanganisa umkhiqizo, ukukhetha, ubuciko, ukukopisha, njll., futhi kukhona izibani kule nqubo., Imiphumela yomsindo, ukusebenzisana, ukulawula inkambu neminye imininingwane, kanye nokupakishwa, ukulethwa, ukuthengiswa ngemva kokuthengisa nokunye.”UQian Pingqin uthe, noma ngabe kunzima kangakanani kodwa bazimisele ngokufunda nokuhlola zisuka phansi.
Umbhangqwana ka-Qian Pinqin nesihlobo, sebebonke abantu abathathu bayashintshana ngokusebenza njengamahange.Nakuba benabalandeli abambalwa, basasakaza bukhoma kusukela ngo-10 ekuseni kuya ku-8 ebusuku, ngokuzethemba okuphelele namahora angu-10 aqhubekayo.
“Ukuma ezithendeni eziphakeme ngaso sonke isikhathi, uhambahamba, ukhuluma, ugqoka futhi ukhumula izingubo ezinzima zoboya, kuwuvivinyo olukhulu lwamandla angokomzimba nezwi.”U-Chen Jingjing uthe, ngesikhathi sokusakazwa bukhoma, ihange lidinga ukusekela njalo isicelo sabalandeli sokuzama izinhlobonhlobo zezingubo zokugqoka, futhi sinikeze isingeniso esiningiliziwe ngendwangu, umsebenzi, usayizi nolunye ulwazi, futhi uphendule imibuzo.Ngaphandle kwamanzi okuphuza nokuya endlini yangasese, akazange ayishiye ikhamera phakathi nenkathi.
Kancane kancane, abalandeli bakhula besuka enombolweni eyodwa baya emashumini namakhulu.Kwaze kwaba usuku lwe-12, ekugcineni bathengisa uboya babo bokuqala.Lolu suku lungo-Agasti 12, 2018.
Nokho, ingubo yabuyiselwa ngokushesha.Kuvele ukuthi ikhola yezingubo ezidayisiwe ishintshile kancane, futhi abasebenzi abazange bayihlole ngokucophelela ngaphambi kokuthunyelwa.
“Ngemva kwalokho, uGan Pinqin uphethe ngokuthi, “Yize bengizama ukuthengisa bukhoma, imodeli yokuthengisa yokuqala yahlala injalo.“Ngemuva kwalokho, uGan Pinqin uphethe ngokuthi, “Ukuthengiswa kwenqwaba kuvunyelwe, futhi abathengisi bezitolo ngokuvamile abayinaki le mininingwane.Okwesokudla umthengi wokugcina, bazonaka kakhulu imininingwane, okudinga ukuthi silawule imininingwane ngokuqinile.”
Ezinsukwini ezimbili kamuva, u-Qianpinqin wathola i-oda lokuqala elivumelekile ngomqondo weqiniso.Kuze kube manje, bonke bakhumbula igama lomthengi, isitayela nombala we-oda.Ngaleyo nyanga, u-Qian Pinqin wathengisa izingubo zoboya ezingaba ngu-30 bukhoma.Ngaphambi koMkhosi Wasentwasahlobo ka-2019, inkampani izothengisa izingubo zoboya ezingaphezu kuka-1,000 bukhoma.
Ngokusakaza bukhoma, izingubo zoboya zakamuva ezikhiqizwe ifektri zizohlangana nezinkulungwane zabalandeli ezweni lonke.“Inani elithengiswayo ngeviki elilodwa lingaphezu kwelezinye izitolo ezingaxhunyiwe ku-inthanethi ngonyaka.”Kusho uQian Pinqin.Ngenxa yalokhu, inkampani ikhansele zonke izitolo ezingaxhunyiwe ku-inthanethi ezikwezinye izindawo, futhi okwamanje igcina i-China Fur City kuphela.1 Isitolo esiphathekayo.
Okwamanje, ithimba lenkampani lokusakaza bukhoma linabantu abangu-10 sebebonke.Ivule amagumbi okusakaza bukhoma ama-3 ku-Taobao Live, eguqule abalandeli be-140,000.Ngaso leso sikhathi, imindeni engu-60 elungisa uboya endaweni ezungezile yakhipha i-Pinqin eyomile ukuze ithengiswe bukhoma.Ngonyaka odlule, inkampani yathengisa izingubo zoboya ezingaphezu kuka-6,000, lapho ukuthengiswa kwe-intanethi kubalwa izingxenye ezimbili kwezintathu.
Kusukela ngo-1979, lapho umqondisi ohlakaniphile wesifunda u-Ruliang etshala “imbewu” edolobheni lakubo, i-Langxia, elikude kakhulu nomthombo wezinto ezingavuthiwe zemboni yoboya hhayi imakethe yabathengi bezingubo zoboya, uye wasuka emnothweni ophansi waya kwezimboni zesimanje. ukuthuthukiswa.Umhlangano wokucobelelana ngolwazi lomndeni wahlanganiswa nemakethe yobungcweti, waqaphela intuthuko eqhubekela phambili esuka endaweni yokucobelelana ngolwazi eya emgwaqeni woboya eya edolobheni laseShayina, yaba isizinda esikhulu kunazo zonke sezwe sokucubungula nokukhiqiza uboya bemink, futhi ukuthengiswa kwezingubo zoboya kwaba ingxenye yesine. yezwe.Ingxenye yesikhombisa yalokho.
Ukuze kuthuthukiswe imboni, uLangxia Street ubamba imibukiso yoboya, imikhosi yezingubo zoboya, imibukiso yoboya neminye imisebenzi njalo ngonyaka.Ngasikhathi sinye, kusetshenziswa futhi kuvuselelwa inkundla yemboni yase-China Fur City, ngokusebenzisa izikhuthazo zokwandisa uchungechunge lwemboni yoboya, ukuthuthukisa izinga lezingubo zoboya i-R&D kanye nomklamo, kancane kancane kuqashelwe amaqembu aklama imfashini asezingeni eliphezulu ekhaya naphesheya, andise isivinini sokuthuthukiswa kwemikhiqizo yemboni yoboya, futhi andise lonke uchungechunge lwemboni yezemfashini.Sheshisa uguquko kanye nokuthuthukiswa kwemboni yoboya ekufezeni imfashini nemfashini.Qondisa amabhizinisi azisebenzelayo ngoboya ukuze athuthukele emabhizinisini, amabhizinisi akhule aze afike esikalini, futhi ngokuqhubekayo athuthukise isikali, ukusebenza kahle kanye nomthelela wemboni yoboya.
Njengamanje, isifunda saseLangxia sinamabhizinisi okukhiqiza uboya ngo-1580, futhi kuqashwe abantu abangaphezu kuka-25,000.Ngonyaka odlule, lezi zinkampani zalungisa izikhumba zemink eziyizigidi ezingu-7.5 futhi zathengisa cishe izingubo zoboya ezingu-700,000 ngonyaka, zafinyelela ku-$4 billion.
Namuhla, i-China Fur City ihlonishwa yi-China Federation of Commerce “njengeMakethe Yochwepheshe Yezingubo Zase-China Mink Fur”, kanye “Nezimakethe Zezimpahla Zezimpahla Eziphezulu Ezingu-50 ZaseShayina Eziphezulu Ezingu-50”, “Izimakethe Zezimpahla Eziphezulu Eziyi-100 Zase-China”, “Izimakethe Zokubonisa Ezinhle Kakhulu Zase-China. ”, kanye “Nemakethe Kazwelonke Yokuboniswa Kwezikweletu”…


Isikhathi sokuthumela: Oct-22-2020